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Our Strategy

We are the biggest food company in Britain and we aspire to be the best. Our strategy to achieve this covers three key areas:

Great Brands: we aim to deliver growth through our consumer-focused brands; through customer relationships; and through cost savings and business simplification. Around 57% of our sales come from branded products and we have the scale, the insight and the passion to drive innovation and growth in this area.

Retailer Brand Products: we are keen to manage our retailer brand products proactively as we believe that this business is an important complement to our branded offering.

Acquisitions: we will also continue to evaluate opportunities to make further acquisitions of grocery product brands, and in particular ‘Great British brands’.