Premier Foods’ strategy has been formulated to build on our strengths. These strengths include the following:
Portfolio of Leading Brands: We have the strongest brand portfolio in the UK food industry including some of the country’s most iconic and best loved brands. Dozens of our food brands are number one in their respective product categories. An amazing 98 per cent of British households buy one or more of our branded products.
Brand Management Expertise: We have a great track record in anticipating the changing lifestyles and preferences of consumers, and ensuring that our brands remain relevant and category leaders. We also use this expertise to create effective consumer campaigns and to extend our brands into other categories.
Experienced & Effective Management: Our management team combines experience and expertise with the skills and passion required to build great brands.
Strong Customer Relationships: We have longstanding relationships with all our major customers, built on a track record of reliable product quality and service, continuing product development, innovation and successful category management.
Development of New Products and Processes: We continually innovate and invest in new and improved products to drive future profitability.
Technological Expertise: We are committed to meeting the highest standards of food safety. Our technological expertise enables us to ensure that our products comply with all relevant government food standards and regulations.
Significant Scale of Operations: We operate over 60 manufacturing sites and employ almost 20,000 people. This scale allows us to undertake substantial investments in our manufacturing processes and operations to enable us to pursue our target of being the most efficient food manufacturer in the UK.
Share price PFD.L 90.00 GBP -7.25 GBP (-7.46%) | 28/08/2008 13:59 | Data delayed by 20 min from the LSE, provided by Reuters. Disclaimer.