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Our Customers

Our customers are primarily UK food retailers such as well-known major retailers and smaller convenience stores. Whilst the smaller operations offer some additional distribution channels for our branded products, the greater volume of sales comes from the major retailers who stock our brands and their own-branded products. The food retail market is highly competitive demanding consistent product quality and reliable supply whilst seeking more competitive pricing and innovative new products. Suppliers look to generate economies of scale to reduce production costs to support promotional activity, investment in building brand awareness with the consumer and new product development. We also supply the food service, cash & carry and food manufacturing markets in the UK and a small proportion of our sales are through exports.

We focus on growing our iconic British brands through product innovation and brand extension supported by efficient manufacture and distribution. We offer our customers a detailed insight into their consumers, reflected in our innovation, a focus on service levels to ensure reliable supply and competitive prices from our low cost base. This mix gives Premier Foods a unique competitive position to manage the categories in which we operate.